About us

Welcome to CellarsMarket – your ultimate destination for all things liquor, where we're not just your average marketplace; we're your favourite watering hole in the digital world.

What sets us apart? Well, it's our unwavering commitment to celebrating the artistry of boutique wineries, craft beer breweries, and distillers. You see, we're not just in the business of selling spirits; we're in the business of crafting unforgettable experiences, one sip at a time.

Picture this: a treasure trove of alcoholic delights, sourced from the finest producers across Australia. Whether you're a wine connoisseur, a beer aficionado, or a spirit seeker, CellarsMarket is your playground. Thanks to our vendors, we've got a little something for everyone, and then some!

But here's the real magic: We're not about playing favourites. We're about levelling the playing field for all, whether a big-name brand or a small, passionate producer. We're here to champion the underdogs, the artisans, the hidden gems of the liquor world.

Why do we do it? Because we believe in transparency, equality, authenticity, and community. We're on a mission to create a sustainable, ethical, and downright enjoyable way for you to discover and savour exceptional spirits. And you know what? We want you to join us on this epic journey.

You see, it's not just about liquor; it's about raising the bar for liquor retail. It's about supporting the little guys who pour their hearts and souls into their craft. It's about changing the game and making the liquor world a better place.

As the name suggests, CellarsMarket is your digital cellar door, your passport to the world of liquor. We're here to break down the barriers that have kept small businesses from shining in the e-commerce realm. No more rejection, no more "too small," and definitely no more missed opportunities.

Our Founder and CEO, knows a thing or two about e-commerce, with over 20 years of experience under his belt. He's also got more than four decades of traditional business wisdom, especially in FMCG, wine, and liqueurs. He's on a mission to help small producers thrive in the online world, and he's passionate about it.

And then there's our Head of Operations, M. a legal whiz with a heart for disruptive markets. With her background in commercial law and venture capital, she's determined to bridge the gap between Aussie retailers, wineries, breweries, and distilleries, and you, the discerning consumer. She's here to make sure these local voices are heard and seen, and that you can easily access their unique creations.

Not to mention all our other friendly and tech-savvy team members who look after our loyal customers, our research, content, graphic design, IT development, and vendor white-glove onboarding.

So, here's the deal: Australia's liquor scene is booming with niche offerings, and we're here to help you dive right in. The time is ripe, and the bottles are ready. Let's raise a glass to CellarsMarket, where the spirit of discovery flows, and every sip tells a story. Cheers to you, to breweries, wineries, distilleries, retailers, to us, and to the endless possibilities in every bottle!