Choosing What to Drink - Colours and Emotions

Have you ever thought to consider what makes you choose one drink over another or why you have the pull for a particular cocktail, glass of wine or whisky?

As we are emotional beings, are emotions drive our interest and desire. When we see a drink, the first aspect that we’re introduced to is the colour. The colour is the first aspect even before the scent, which is widely understood to be the determining factor of what makes a drink great. However, while scent and taste are the final ticks, it is the colour that drives our emotional interest.

Imagine yourself at a bar or at home having a few mates over and trying to think of a drink that instigates your interest. When you’re in a bar, you may see interesting cocktails being carried around by the waiters that may pick your fancy, or at home, you may run a quick search on your phone to find a cocktail that pops that you feel you need to make. Often times you don’t even know what the drink is, the taste or what’s inside. However, despite that, you drawn to the deep colours that pulls you to try it.

Multiple studies have shown that colour is the single most important sense when it comes to satisfaction or taste and flavour in food and drinks. Often times colours can simply be intriguing and other times it can be a nostalgic moment that takes you back to memory lane. By just looking at the colour, we can often determine what the taste will be due to the memory of our flavour profile.

So what type of drinks ticks your fancy today? Feeling like a red, orange cocktail that usually is fruity and light? Or are you after a deep red for a smooth dry taste of Cabernet Sauvignon?

With new sellers on CellarsMarket, we have a huge selection of wine, spirits, beer allowing you to choose anything from a fun cocktail to a deep golden swirl found within single malt whiskies.