Australia’s 5 Favourite Tequilas in 2025

In the evolving world of spirits, tequila has emerged as a surprising protagonist in Australia's premium alcohol narrative. No longer confined to salt-rimmed shots or fleeting spring-break memories, tequila has matured,  evolving into a nuanced, collectible, and increasingly sippable experience. Across the country, bartenders, connoisseurs, and casual drinkers alike are choosing quality over gimmickry, elevating agave spirits to pride of place in both home bars and high-end venues.

This surge in tequila appreciation has reshaped consumer preferences. Sales data from 2025 reveals a clear hierarchy of favourites: five brands, each telling its own compelling story, now dominate the Australian market. Each represents a different chapter in tequila’s ascent.

Eye-opening five tequilas that have captured the nation’s palate this year.

1. Don Julio Añejo – The Masterstroke of Maturation

In the realm of aged tequila, few names resonate more deeply than Don Julio. For many Australians, Don Julio Añejo is more than a spirit; it is an entry into the sophisticated world of oak-aged agave. Aged for eighteen months in American white oak barrels, this tequila offers a rich tapestry of flavours, caramel, vanilla, and a whisper of spice.

Behind its success lies not only quality but also storytelling. Don Julio González revolutionised tequila production in the 1940s, emphasising smaller batches and careful craftsmanship. Today, that legacy endures in every bottle. In 2025, this dedication has translated into extraordinary demand, with Don Julio Añejo becoming the top-selling aged tequila in premium outlets across Sydney, Melbourne, and Brisbane.

Consumers are not just buying a drink, they are buying heritage. Don Julio Añejo remains a perennial favourite, cherished by those who appreciate complexity with a touch of refinement.

Don Julio Añejo Tequila

Refined. Iconic. Aged to perfection.
Aged for 18 months in American oak, Don Julio Añejo delivers a sophisticated balance of vanilla, caramel, and toasted oak. Perfect for sipping neat or elevating your favourite tequila cocktails. This premium spirit is a testament to Don Julio González’s legacy of craftsmanship.
Flavour Profile: Smooth, warm, oak-laced finish with hints of citrus and spice.
Perfect For: Connoisseurs, gifting, or pairing with fine chocolate or cheese.

2. Patrón Silver – The Architect of the New Wave

If Don Julio opened the door to premium tequila, Patrón kicked it wide open. Known for ushering in the modern tequila renaissance, Patrón Silver is the standard-bearer of crisp, clean, and versatile tequila. Its unmistakable bottle graces the shelves of upscale bars and lounges throughout Australia, often starring in high-end Margaritas or served neat with a citrus twist.

This year, Patrón Silver has reaffirmed its position as a best-seller across major metropolitan areas. Its enduring appeal lies in its balance: not too vegetal, not too sweet, just impeccably smooth. Patrón’s commitment to sustainable practices and artisanal production only adds to its modern mystique.

Its consistent popularity is reflected in repeat orders and strong reviews. Whether for a celebratory cocktail or a moment of quiet appreciation, Patrón Silver is the elegant choice for many.

Patrón Silver Tequila (700ml)

Crisp. Clean. Universally Loved.
A staple in premium cocktails, Patrón Silver is handcrafted in small batches using 100% Weber Blue Agave. The result? A crystal-clear tequila with notes of fresh agave, lime zest, and a peppery finish.
Flavour Profile: Light, herbal, slightly sweet with clean citrus undertones.
Perfect For: Margaritas, Palomas, or simply on the rocks.

3. Casamigos Blanco – The Charmer with Celebrity Roots

When George Clooney co-founded Casamigos, sceptics assumed it was just another celebrity vanity project. Yet, over a decade later, the brand has not only endured, it has flourished. In 2025, Casamigos Blanco is among the top-selling tequilas in Australia, thanks in part to its silky texture, subtle vanilla notes, and a profile designed for easy drinking.

Casamigos doesn’t try to overwhelm. Instead, it charms with a mellow smoothness that suits both newcomers and aficionados. It’s tequila for the modern palate: light, refreshing, and highly mixable.

Australian consumers have embraced it wholeheartedly. It frequently features in curated gift sets and cocktail bundles, reflecting its broad appeal. Its branding might be Hollywood, but its soul is pure Jalisco.

Casamigos Blanco Tequila (700ml)

Smooth by design. Celebrity by origin.
Crafted with slow-roasted agave and a proprietary yeast blend, Casamigos Blanco boasts a silky, easy-drinking profile. Subtle vanilla, sweet agave, and citrus make this tequila a crowd-pleaser.
Flavour Profile: Creamy, soft vanilla and grapefruit with a mellow peppery close.
Perfect For: Those who love tequila neat or in a light, refreshing spritz.

4. Clase Azul Reposado – The Artisan’s Centrepiece

There are bottles that are poured, and bottles that are displayed. Clase Azul Reposado belongs firmly in both categories. Encased in hand-painted ceramic decanters crafted by Mexican artisans, this tequila has become an icon of luxury. But beneath the artistry lies a spirit that delivers lush, expressive flavours of cooked agave, hazelnut, and spice.

Its rise in the Australian market has been remarkable. Once an obscure choice reserved for collectors, Clase Azul now graces the tables of special dinners, weddings, and executive gifts. Sales have surged in 2025, driven by both its presentation and its unforgettable taste.

Clase Azul Reposado is a flagship example of where tequila is headed: not just as a drink, but as a luxury experience. It's tequila elevated to the realm of fine art.

Clase Azul Reposado Tequila (750ml)

Luxury you can sip. Art you can display.
Encased in its signature hand-painted ceramic decanter, Clase Azul Reposado offers notes of vanilla, caramel, and warm spice. Aged for eight months in oak barrels, it’s tequila at its most elegant.
Flavour Profile: Velvety layers of honey, nutmeg, toasted oak, and cinnamon.
Perfect For: Collectors, special occasions, or luxury gifting.

5. Espolón Blanco – The People’s Favourite

Where some tequilas whisper, Espolón shouts with character. Affordable yet artful, Espolón Blanco has become a beloved staple for bartenders and home mixologists alike. Its label, featuring bold illustrations inspired by Mexican revolutionaries, hints at the fiery spirit within: a crisp tequila brimming with notes of pepper, citrus, and roasted agave.

While other brands lean on elegance, Espolón leans into energy. It’s found in beachside bars on the Gold Coast, inner-city rooftops in Perth, and tucked into the backpacks of music festival-goers. In 2025, its market penetration has increased substantially, due in no small part to Australia’s burgeoning cocktail culture.

Espolón’s versatility ensures it remains in demand. Whether it’s Margaritas, Palomas, or innovative agave-laced creations, this is the tequila for those who like their spirits bold and bright.

Espolón Blanco Tequila (700ml)

Bold. Vibrant. Full of character.
Espolón Blanco is crafted in Los Altos, Jalisco, and it shows in every bright, citrusy pour. Whether you’re mixing Margaritas or sipping with soda, this award-winning tequila delivers.
Flavour Profile: Crisp agave, fresh pepper, lime zest, and a touch of minerality.
Perfect For: Cocktails, happy hours, or the ultimate Taco Tuesday companion.

A Spirit on the Rise: The Australian Agave Surge

The broader narrative here is not just about individual brands, but about tequila’s transformation in the Australian psyche. Once viewed as a party fuel, it is now treated with the reverence once reserved for fine whisky or aged rum. According to recent forecasts, Australia’s tequila market is expected to grow by 6.5% annually through 2030, driven by millennial and Gen Z consumers who prioritise authenticity, sustainability, and craft.

CellarsMarket and its vendors are uniquely positioned to meet this demand. Its curated tequila collection, spanning premium to artisanal, caters to every stage of the tequila journey, from first-time tasters to seasoned sippers.

More Than a Trend

In the end, the five tequilas shaping Australia’s tastes in 2025 are not just bestsellers; they are storytellers. Don Julio Añejo speaks of legacy. Patrón Silver, of modern elegance. Casamigos Blanco embodies contemporary cool. Clase Azul Reposado is luxury personified. And Espolón Blanco? It's the revolution that makes tequila fun again.

Each of these brands reflects the evolving spirit of Australian drinkers—discerning, adventurous, and always seeking something exceptional. As the agave wave continues to crest, the demand grows not just for bottles, but for meaningful, memorable tequila experiences.

Ricardo Pavoncello is an experienced article writer and recognised wine, beer, and spirits expert. With a deep understanding of the complexities of alcoholic beverages, Ricardo has spent years exploring and writing about the latest trends, industry developments, and the art of tasting. His work is well-regarded for its insightful analysis, expert recommendations, and ability to make complex topics accessible to enthusiasts and professionals. Whether delving into the history of a particular spirit or reviewing the latest craft beer, Ricardo brings passion and expertise to every article he writes.